The distinct logo featuring the silhouette of two butterflies has been adopted by the Witham Valley Country Park and will be appearing at each of the parks and areas of woodland that make up the country park.
These include Skellingthorpe Old Wood, Hartsholme Country Park, the West and South Commons, and the Lincolnshire Wildlife Trust’s nature reserves: Whisby Nature Park, Tunman Wood and Boultham Mere.
The Witham Valley Country Park is not one big area but a connected network of managed outdoor space spanning 26,000 acres with cycling and walking links to other recreational areas to promote improved accessibility to green space, biodiversity and health and wellbeing.
The Lincolnshire Wildlife Trust is a partner in the Witham Valley Country Park project, supported by North Kesteven, West Lindsey and Lincoln City councils. Project Officer Sarah Attrill said, "Many areas of the Country Park already offer a high quality experience to local residents and visitors. The new identity for Witham Valley Country Park is an important part of promoting the links between all of its constituent parts, and improving accessibility to and within this beautiful and diverse network of open space."
Lincolnshire Wildlife Trust PR Officer, Rachel Shaw, said: "The Witham Valley Country Park illustrates the Lincolnshire Wildlife Trust’s vision for a Living Landscape where wildlife-rich spaces in rural and urban areas are restored and reconnected; where you are able to walk from your front door into a continuous stretch of wildlife-rich countryside which goes on for miles."